At Global eComm, LLC we create online stores mostly for clients who already have a brick and mortal storefront. Occasionally an Ebay trader will require an online store for himself to add credibility and increase his visibility as well.
A store owner is usually very excited about taking his business online and should be. Online stores are a neccesary marketing tool and in todays world every small business that sells products should have one.
Now we all know that stores or products will never sell themselves, no matter how good they are. Just ask the makers of Rolls Royce, Maybach or Ferrari if they think it would be wise to eliminate all salesmen positions.
Online stores will also not sell products for you in the middle of the night while you are sleeping, unless you put the neccesary work into it. We all dream of waking up in the morning, checking our admin tools and seeing orders from other parts of the world. This will not happen without SEO (Search Engine Optimization). Odds are that you probably purchased something over the internet in the past few months. Odds are also that you started your search on google and ended up entering your credit card info on a site that was listed in the top pages.
This is why SEO is so important. To attract traffic to your site you have to be visible for the millions and millions of internet users. Therefore it is vital for the store owner to market their website through whatever means they already use for their store (print, email newsletter, phone calls, signs, etc.). On top of that you need to write your website search engine friendly, become active in online communities and promote your site, start working with Google Adwords, setup b2b partnerships and work as hard as you did when starting your brick and mortar store (or even harder).
The benefits are obvious. Reduced Overhead! No more $5000.00 rent charge or light bill to worry about.
With all this hard work and professional help from experts (like Global eComm) your online business can thrive and become the success story you had in mind.
Saturday, November 22, 2008
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